5–25× more to acquire a new customer than retain one · Harvard Business Review

We're not getting enough new business

The research says this usually is not only a demand problem. Growth can be hiding in missed calls, weak review velocity, dormant customers, and outbound activity that is not researched or followed through.

5–25×more to acquire a new customer than retain one
Harvard Business Review
65%of revenue comes from existing customers, on average
Gartner
67%more spent by repeat customers than first-time buyers
Bain & Company
5–9%potential revenue lift from a one-star rating increase
review research
The blind spot

A problem can be expensive before it becomes obvious.

The research says this usually is not only a demand problem. Growth can be hiding in missed calls, weak review velocity, dormant customers, and outbound activity that is not researched or followed through.

The audit is designed to answer one question: does this problem actually exist in your business, and if it does, what is it worth?

What this can look like in the real world

  • A dental practice: patients who have not been back in 18 months and were never re-contacted.
  • A contractor: bids sent out with no structured follow-up.
  • A restaurant: happy customers who were never asked for a review.
  • A distributor: prospect research done once, then never repeated.
  • A law firm: referrals that quietly went cold.
  • A salon: a full book today with an empty pipeline behind it.
Focused solutions

If this is the leak, these are the tools that can close it.

ProspectIQ icon

ProspectIQ

Daily prospect discovery

Every morning, a researched list of businesses worth reaching out to, with a first message already drafted in your voice.

5–25× · Harvard Business Review
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Reconnect

Customer win-back

Find customers who quietly stopped buying, group them by likely reason, and prepare the right win-back message for each group.

65% · Gartner
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ReviewLoop

Review requests and replies

Ask happy customers for reviews at the right moment, monitor new reviews, and prepare a thoughtful response to each one.

5–9% · review research
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You do not need to know whether this is your problem yet.

Discovery is where we check. The recommendation comes after the evidence.

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Book a Free Audit Call